Romanians buy cheaper beverages and less often than before - financiare.ro
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News » December, 2010 » 14 December 2010

Romanians buy cheaper beverages and less often than before
14.12.2010, 00:12 | Business | 481 views



The producer of Tuborg and Carlsberg beer, Granini soft drinks and Bilbor mineral water, looking back at this year's performance, says beer sales have gone down by 7% on the entire market, while the decline of non-carbonated drinks amounted to 15% compared with 2009.

"The beer market fell by 14% in 2009 and by 7% this year. On the non-carbonated segment, the decline amounted to 15-16% this year, less significant than last year," explains Shachar Shaine, who has been running URBB (the bottler of Tuborg and Carlsberg) since 2004.

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