News » March, 2011 » 21 March 2011
H&M spends hundreds of thousands of euros to announce it's coming to Romania
21.03.2011, 23:46 | Business | 1073 views
One week before the launch of H&M in Romania, on the streets, in the underground, in magazines and on TV, the name of the Swedish retailer and the pictures of model Gisele Bundchen, the face of the latest H&M collection, are increasingly present. The retailer's aggressive ad campaign seems to defy the crisis that has hit the advertising market after companies cut their advertising budgets. "To be honest, I can't wait for this advertising campaign to be over. I'm seeing Gisele Bundchen more often than my friends and family now. She is everywhere," says Roxana, 27. Read more on ZF.ro
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