News » February, 2011 » 15 February 2011
Romanian Broadcasting Code Bans Ads For Prescription Drugs
15.02.2011, 16:52 | Media | 1481 views
Promoting prescription medicine is forbidden on Romanian TV or radio, but broadcasters are allowed to advertise medical practices, clinics and pharmacies, according to amendments to Romania's broadcasting Code, adopted Tuesday by the National Audiovisual Council (CNA). Adverts for medicine must include: the product's name, its generic name (if it contains a single active substance), its therapeutic purpose and the warning "This is a drug. Read the prospectus carefully." The warning must be spoken clearly, to ensure the accurate perception of the message. Read more on Mediafax.ro
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