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Price is key criterion used by companies when choosing a mobile phone operator or giving it up
17.03.2011, 23:58 | IT & C | 757 views
Three of the top five leading criteria based on which a company or an institution chooses its provider of mobile telephony services have to do with fees, reveal data from a survey conducted by Gallup between March and April 2010 for the Communications Regulatory Authority (ANCOM). In June 2010, companies had around 2.4 mobile phone call subscriptions, out of a total of 24.4 million SIM cards active on the market (prepaid and post-paid cards). The leading criterion is territorial coverage of the network, but the next three criteria are call plan fees and fees for calls within the network and to other mobile networks. The company's reputation ranks fifth, according to Gallup data. Read more on ZF.ro
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