News » January, 2011 » 26 January 2011
New Kandia boss seeks to expand market share beyond 20% and boost turnover
26.01.2011, 00:04 | Business | 1166 views
Mihuţ Crăciun, the new head of Kandia chocolate producer, one of the best-known domestic brands, has two clear objectives at the start of his term: expanding the market share from the current 20% level and boosting turnover. Crăciun in early 2011 came at the helm of Kandia Dulce, after a 20-year experience in multinationals such as Coca Cola, JTI or Red Bull. While in large corporations half of decisions come from the central office, in a family business such as Kandia managers have more freedom, and this is one of the factors that attracted Crăciun to the chocolate producer. Read more on ZF.ro
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